About Ajay
Softness is an engineering problem.
A sweater is the only thing you own that has to be warm, light, and still look like nothing much. Getting all three takes a long chain of small decisions — most of which you will never see. So here is the whole of it, from fleece to finished collar.
Scroll to play the film ↓
Ajay.
The journey of a sweater.
It begins
as a cloud.
Raw merino fleece. Nothing added yet — not even colour.
Ten thousand fibres.
One thread.
Drawn, twisted, and never cut.
Colour, absorbed —
never applied.
Dyed in the fibre, so it can never wash out.
Woven by machines.
Judged by hands.
Every metre inspected under warm light.
3,120 stitches
per minute.
Precision you will never see. Softness you will never forget.
Everything
in its place.
Front, back, sleeves, collar. One garment.
Worn for decades.
Made in days.
This is how every Ajay knit reaches you.
Why it costs what it costs
Nothing in that film is decorative.
Dyed in the fibre
Colour goes into the wool before it is ever spun, so it fades with the garment rather than off it.
Hand-linked seams
Shoulders and collars are closed by hand. It is slower, and it is the reason nothing digs in.
Built for Indian winters
Warm enough for a Delhi January, light enough that you will actually keep it on indoors.